We live in a time where marketing technology is moving so fast that it is very difficult to predict consumer interests and behaviors. Read the following 10 Digital Marketing Trends for 2020-2021 in detail that will not only help your business survive, but also succeed in this age of discovery:-
1. Artificial Intelligence:
Already in 2020, with the recent advancement of technology, the reality of the image of conversation has become more realistic with the help of artificial intelligence. The tendency to look at it continues because the effects of how we live, work and think are only in the early stages. Artificial intelligence will become the biggest commercial opportunity for companies, industries and countries in the next few decades.
Here are some extremely useful ways to pump up digital marketing efforts using AI:
Predict the Behavior of Your Customer with Propensity Modeling and Predictive Analytics.
Use AMP and Reduce Load Time.
Use AI-Powered Chatbots to Improve User Experience.
Leverage the Power of Audience Insights to Boost Search Ads.
Scale Up Your Content Marketing with AI-Generated Content.
Deliver a Highly Personalized Website Experience to Every User
Entrepreneurs adopting AI in 2020 will be able to rise above their competitors and accelerate growth. As well as be able to reduce staff costs.
2. Programmatic Advertising:
If AI is used to automate ad purchases, the result will be an advantage to target more specific audiences. This automation is much more efficient and faster, meaning higher conversions and lower costs for customer acquisitions. The look of digital advertising will change so much that 80% of advertising will be programmed by 2020.
5 Trends in Marketing Automation in 2020-2021:
Integration of Marketing Activities into the Customer Life Cycle.
Integration of Instant Messengers into Communications.
Integration of Your Search Marketing in Content Marketing.
Integration of Machine Learning with Automated Marketing.
Integration of Various Data Sources.
Marketing automation reduces the uncertainty that marketing professionals have to face on a daily basis. Your website traffic reaches hundreds of visitors. If it is not possible to send letters to everyone separately, that is why this automation is used.
3. Video Marketing:
Video marketing is one of the most important marketing trends in the next 5 years from today. There are many ways to get higher engagement with video marketing (broadcast live on YouTube, Facebook, Instagram or LinkedIn).
If you want to watch and traffic on your video in these areas, you need to focus on:
Choose the Right Platform for Your Video.
Optimize Your Video’s Title and Description.
Thumbnails – The Detail that Can Make or Break Your Video’s Rankings.
Trust in the Power of Video Transcripts.
Build Pages around Your Videos.
Pick One Video and Make It Shine.
Optimize Your Video Landing Pages.
Give Your Videos Exclusive Focus.
In addition to paying attention to technical details, strategic decisions need to be made, embracing aesthetic trends. Be prepared for challenges, never stop at adaptation! The competition in the video landscape is fierce.
4. Social Messaging App:
These days, social messaging apps are not only useful for chatting with friends, but also as a business. In the top three social messaging applications (WhatsApp, Facebook Messenger, WeChat) different companies message their products and services and are relatively easy to market.
Reasons why your brand messages use apps include:
Involve people in events.
Reclaiming potential customers.
Provide support and assistance.
5. Google Lens:
Visual search user experience to a whole new level. Google Lens is one of the ways people can upload an image to run a search and get more specific results.Google Lens is Google’s visual search engine, which recognizes objects or landmarks through the camera app.
The benefits that consumers will get through this:
Clothing and home products: To find out where similar products are available.
Barcodes: Barcodes are used to find out information about where to buy a product.
Business card: to save the phone number or address of any contact.
Book: Get a summary and read reviews.
Event Flyer: Helps to add events to your calendar.
Landmark and others: Historical data, operation time and many more are available.
Museum Paintings: Learn more about the artist.
Plants or animals: There is a lot of information about species and species.
6. Voice Search:
The use of voice search is on the rise, which has taken an important place in 2020. By 2021, 50% of all searches will be through voice. As a result, AI has become smarter and the number of errors has been greatly reduced through voice assistants like Alexa, Siri, Google.
Here are five steps you can take to ensure that your content is optimized for voice search:
Use Structured Data.
Ensure that Content Is Mobile Friendly.
Aim for Featured Snippets.
Take Ownership of Your Google My Business Listing.
It has the advantage of taking many steps. As the overall mobile optimization improves, the content can be better communicated with Google. Moreover it increases the chances of appearing in local results or being selected for featured snippets.
7. Social Media Stories:
The idea of a social media story was first introduced by Snapchat. Then one by one other platforms (Facebook, YouTube) come up with their own social stories.
Among the benefits of using social media stories are:
Increase brand awareness.
Uninterrupted engagement with followers.
Traffic to different web pages will increase.
Opportunity to match young listeners.
Here are some ways to use social media stories to get inspired:
Uses polls in Instagram Stories.
Adds links to social media stories.
With the advantage of geofilters.
By adding location tags.
Brands need to keep in mind more when creating their stories, including explicit call-to-action in the videos.
8. Social Commerce:
It’s essentially the convergence of social media networks and shopping. With both E-Commerce and Social Media (Facebook, Pinterest, Instagram) becoming unexpectedly popular, brands are using the two together as a tool to create maximum sales opportunities. Needless to say, social media is integral to digital marketing. Visual commerce is shutting down because more and more customers are interested in buying products through the ads they see on their feeds.
E-Commerce brands can create and post interactive ads that make it easy for users to shop or view. This will make it easier for businesses to reach potential new customers, as it will effectively shorten the sales funnel, giving consumers their instant access.After a closer look at Facebook, Pinterest and Instagram- a few social trade trends began to emerge.
Let’s take a quick look at our predictions:
Consumer Impulse Buying Will Increase.
Brands need to be where their customers hang out.
The social commerce landscape is changing rapidly.
9. Content Marketing:
Content marketing is the practice of providing users with free content on your site and free photos to engage with your brand. Unlike blogging, content creation is strategic and has specific goals for everything you create. Content marketing is a reliable, powerful way to attract new customers to your site and build relationships with them in a real, quantitative way that gives your business long-term results.
Content marketing usually brings you to different stages of the digital sales funnel and for different reasons. These include:
Getting traffic through organic search from people who view your content.
Sending traffic to your site through organic social posts.
Receive traffic from other readers or bloggers who share content with their friends, colleagues or other social networks.
Content marketing continues to focus on regularly updated articles, with many leading businesses investing heavily in content marketing by 2020.
10. Google Ads/Adwords:
Advertising will become a more reliable force in 2020, with fierce competition on social media gradually paying off with biological reach. In an environment of intense competition, advertising on social media has become a part of advertising. Advertisers can transfer their pay-per-click (PPC) promotion to Google’s AI system, which helps them maximize their ROI budget.
The goal is:
Target CPA: Generate new leads and customers for the maximum cost of scheduled acquisitions.
Target ROAS: Sightseeing is very important to get the best return on advertising spend.
Maximize conversions:Ad conversion rates need to rise quickly if your ad is to get more email subscribers, downloads or product sales.
The bottom line is that smart bidding will have more free time for marketers to focus on strategy, copying and analysis as the show progresses.